Customer care and billing systems are now an essential requirement for operators
in the world of new media and telecommunications. The Internet offers these
operators potential new ways of doing everyday business and supplying their
services, while at the same time presenting many new business opportunities.
New competitors entering now deregulated markets and subscribers demanding ever
new and better services regularly lead telephone, cable TV and Internet Service
Providers around the globe to reconsider their old business methods. In addition
to access, many operators increasingly provide 'content' telematic services such
as E-mail, Web, E-Commerce and multimedia stream.
Customers now possess freedom of choice and for operators, differentiation of
services is paramount to their business success. In the competitive new media
market the operator who provides a new service or new method of service delivery
gains the advantage.
Operators, now more than ever, need to effectively manage the new media services
they provide, while responding to frequently changing business needs. Operators
must now as a matter of course, accurately estimate and track the use of their
services, ensure availability and offer customer support.
In the new media marketplace, customer focus is essential for the service
provider attempting to minimalise their percentage of lost customers. Old
customer care and billing systems can no longer meet the demands placed upon
them by the Internet-led arena.
Massive increase in newcomers to the Internet, requires Service Providers to
provide customer care and billing systems to scale, to manage the single
processor computer to entire (system) networks of (multiprocessor computer)
systems. Such diverse demand dictates that Service Providers are obliged to
adopt new generation customer care and billing software, that can incorporate
relevant functions (to cope) such as prompt reply to customer enquiries, real-
time provision of subscriber services along with real-time and interactive
billing.
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